In this article, we will cover how to integrate Facebook Pixels to the eCommerce website that is powered by Agnicart.
We will assume that you already have a Facebook Business Manager Account. If not, you can create one here and log in to your account.
Step 1: Go to Business Manager -> Event Manager
Step 2: Click on “Add New Data Source” button and select Facebook Pixel
Step 3: In the popup box
a. Under Pixel Name, enter the Website name you wish to use it to access in Facebook Event Manager.
b. Under “Check your website for easy setup options”, enter the website URL and click continue.

Step 4: Select the option – “Manually add Pixel code to website”
Step 5: In the Install Pixel screen, copy the Facebook pixel code to clipboard and paste it in a separate notepad.
Step 6: Copy the ID inside the fbq.init tag
fbq(‘init’, ‘<<Copy this ID>>’)
Step 7: In a new window, login to Agnicart dashboard by signing into www.agnicart.com and goto “Store Settings”(in the left navigation panel)
Step 8: Paste the ID in the Facebook Pixel ID and click Save.

Step 9: Go to the Facebook business manager window again and click, continue. You should see that Facebook Pixel is now integrated to your website and you can continue to set up events.
That’s it. Your website is now integrated with Facebook Pixel and you can monitor the traffic and events information from your Facebook Business Manager -> Event Manager account from here on. If you have any questions, please write to [email protected].